Solving 24/7 Support: How Vibre Paris Built an AI Assistant in 1 Hour

Introduction

The difference between struggling with customer inquiries and delivering instant, personalized responses isn't just incremental—it's transformational. For premium skincare brands like Vibre Paris, this shift represents the difference between frustrated customers abandoning their carts and loyal advocates who receive expert guidance exactly when they need it. In today's competitive beauty market, responsive customer support has become increasingly critical to building trust and driving conversions. Yet many brands continue to rely on approaches that limit their ability to provide timely, accurate responses across time zones and outside business hours.

This article explores the dramatic contrast between traditional support systems and what's possible with modern AI-powered solutions. We'll examine the limitations of conventional methods, the key elements of transformation, and how Vibre Paris, a biomimetic skincare brand empowered by regenerative biotechnologies, achieved remarkable results in just one day. The good news? This transformation is more accessible than most businesses realize.

The Traditional Approach to E-commerce Customer Support

For most premium skincare brands, customer support typically follows a familiar pattern: customers submit inquiries through contact forms, emails, or social media messages, which are then manually reviewed and answered by support representatives during business hours. While this approach has been standard practice for years, it comes with significant limitations:

Limited Availability

Support is restricted to business hours, despite customers shopping and asking questions 24/7. This results in frustrating delays for international customers and night owls, forcing businesses to choose between extending staff hours or accepting that many inquiries will wait hours or even days for responses.

Resource Intensity

Handling individualized skincare questions requires significant staff time and expertise. When customer volumes increase—during product launches, promotions, or seasonal peaks—the traditional approach struggles to scale without proportionally increasing costs, leading to longer wait times precisely when responsiveness matters most.

Repetitive Question Burden

Perhaps most critically, up to 70% of customer inquiries are repetitive questions about ingredients, product usage, shipping policies, or returns. This creates a ceiling effect where even well-executed traditional approaches waste valuable human expertise on basic questions instead of complex consultations that truly require personal attention.

Beyond these visible constraints, traditional support carries hidden costs: potential customers abandoning purchases when they can't get immediate answers, reduced international sales due to time zone limitations, and staff burnout from handling the same basic questions repeatedly. The result is a business function that may appear functional on the surface but is actually limiting growth and customer experience in ways that become increasingly unsustainable.

The Transformation Catalyst

The limitations of traditional customer support aren't new—but what has changed is our ability to address them effectively. Recent innovations in generative AI and natural language processing have created a watershed moment for this essential business function.

At the heart of this transformation is the ability to create AI assistants that can understand complex skincare questions and provide accurate, nuanced responses that match brand voice—all without human intervention. Rather than merely answering predetermined FAQs, these systems can engage in conversational support that feels natural while drawing from comprehensive product and policy knowledge.

What makes this particularly significant is that these capabilities are no longer restricted to tech giants or brands with specialized AI teams. The emergence of no-code platforms has democratized access to these powerful approaches.

The transition from traditional to transformed customer support doesn't require massive investment or specialized technical knowledge. Instead, it follows a clear path that any beauty or skincare brand can implement with the right approach and platform.

The Transformed Approach to Customer Support

When customer support is transformed through AI-powered assistants, the entire function is reimagined: customers receive immediate, accurate responses at any hour, while human support staff focus on complex consultations and high-value interactions that truly benefit from human expertise.

This transformed approach delivers significant advantages:

24/7 Availability

Instead of being limited to business hours, businesses can now provide instant support around the clock, resulting in improved customer satisfaction and higher conversion rates—particularly for international markets and after-hours shoppers.

Infinite Scalability

When inquiry volumes spike during product launches or promotions, the transformed approach handles thousands of simultaneous conversations without degradation in response quality or speed, eliminating the traditional trade-off between cost and responsiveness.

Expert-Level Knowledge

Perhaps most importantly, AI assistants can be trained with comprehensive product information, clinical research, and brand-specific language. This removes the knowledge gap of traditional approaches, allowing for consistent, accurate responses that reflect the brand's expertise and tone of voice.

Beyond these direct benefits, transformed customer support creates broader business impact: increased conversion rates as customers receive immediate answers during their shopping journey, higher average order values through personalized product recommendations, and improved customer loyalty from consistently excellent support experiences.

The result isn't just an improved version of the same function—it's a fundamentally different capability that can become a significant competitive advantage in the crowded skincare market.

Vibre Paris: A Transformation Case Study

Vibre Paris, a French biomimetic skincare brand, recognized an opportunity to elevate their already strong customer experience. Their scientifically advanced products, offering exceptional results through innovative biotechnology, naturally generated customer curiosity about ingredients, usage, and compatibility with specific skin conditions.

"Our products incorporate advanced biotechnology, which customers are naturally curious about," explains Anaïs Bambili, Vibre's Founder. "As our international clientele grew, we wanted to provide the same level of detailed, expert support across all time zones that matched our premium positioning."

With a growing global customer base and increasing interest in their limited-edition launches, Vibre Paris proactively sought a solution that would allow them to scale their exceptional support while maintaining their high standards of customer care.

The Transformation Journey

Vibre Paris followed a streamlined path to support transformation:

Step 1: Knowledge Base Organization

The transformation began with organizing Vibre's extensive product information, FAQs, and support team expertise. This involved compiling detailed information about their biotechnology, ingredient benefits, usage instructions, and policies into structured documentation.

Step 2: AI Assistant Development

Next, Vibre used Waterflai's Light Builder to create an AI assistant trained on their specific product knowledge, brand voice, and customer interaction patterns. The intuitive interface allowed their marketing team to build the assistant without technical expertise.

Step 3: Language Customization

The process continued with fine-tuning the AI assistant to incorporate Vibre's unique blend of scientific expertise and French elegance in its responses, ensuring brand consistency across all interactions.

Step 4: Testing and Refinement

Finally, the transformation was completed with comprehensive testing against common customer scenarios and edge cases, followed by targeted improvements to ensure optimal performance.

While traditional approaches to implementing an AI support solution often require weeks of development, Vibre Paris completed their entire transformation in just one hour using Waterflai's no-code platform.

Measuring the Transformation

Vibre's forward-thinking approach to customer support delivered impressive results across key performance metrics:

Response Time: Their AI assistant now provides instant responses 24/7—complementing their already responsive human support team.

Support Capacity: Their transformed approach now manages unlimited simultaneous conversations, creating true scalability during high-volume periods and special product launches.

Conversion Rate: Perhaps most significantly, their conversion rate for visitors who engage with the AI assistant improved by 26% compared to those who don't, directly impacting revenue growth.

These operational improvements translated directly to business outcomes. In the first month after implementation, Vibre Paris saw a 31% increase in international sales and a 17% improvement in overall customer satisfaction scores.

"The transformation was immediate and impressive," notes Anaïs. "We can now provide expert-level support to customers in California while our team is focusing on other priorities in Paris. The impact on our international growth has been remarkable."

Making Transformation Accessible

Traditionally, transforming customer support required significant development resources, specialized AI expertise, and lengthy implementation—putting it out of reach for many beauty brands. Today's approach looks fundamentally different.

With no-code platforms like Waterflai, brands can implement sophisticated AI assistants without technical barriers. This dramatically changes the resource equation:

Technical Resources: Instead of dedicated development teams and AI specialists, modern implementation requires only product knowledge and basic familiarity with the platform.

Timeline: Rather than months of development, transformation can be achieved in as little as one day.

Expertise: Where specialized knowledge of machine learning was once essential, today's platforms embed best practices into their architecture.

This accessibility means that skincare brands of all sizes can now implement transformations that were previously available only to enterprise companies with extensive technical resources.

"We're not a technology company—we're skincare experts," explains Anaïs. "What impressed us was how quickly we could implement a solution that perfectly captured our brand voice and product expertise without needing to become AI specialists ourselves."

Embracing the Transformation Opportunity

The contrast between traditional and transformed customer support represents one of the most significant opportunities for skincare brands today. The shift from limited availability to 24/7 expert guidance isn't just an operational improvement—it's a strategic advantage in an increasingly competitive landscape.

As more beauty brands recognize this opportunity, those who move quickly stand to gain the most significant advantages. Yet many hesitate, assuming the transformation requires resources or expertise they don't possess.

The reality is that with platforms like Waterflai, implementing this transformation is more accessible than ever. You can begin the journey by organizing your existing product knowledge and support information, without requiring specialized technical skills or large implementation teams.

Explore how your skincare or beauty brand can transform customer support from a business limitation to a competitive advantage—just like Vibre Paris did in a single day. The future of customer support isn't just available to beauty conglomerates and tech giants—it's available to your business today.