The difference between struggling with customer inquiries and delivering instant, personalized responses isn’t just incremental—it’s transformational.
For premium skincare brands like Vibre Paris, this shift represents the difference between frustrated customers abandoning carts and loyal advocates receiving expert guidance exactly when they need it.
This case study explores how Vibre Paris used Waterflai to transform their customer support in just one day, achieving remarkable results.
The Challenge: The Limits of Human-Only Support
For most premium brands, customer support typically follows a familiar, resource-intensive pattern. Vibre Paris faced three specific challenges:
- Limited Availability: Support was restricted to Paris business hours, causing friction for international customers and night owls.
- Resource Intensity: Individualized skincare questions required significant staff time, making it hard to scale during product launches.
- Repetitive Burden: Up to 70% of inquiries were repetitive questions (ingredients, shipping, usage), draining human energy that should have been spent on complex consultations.
“Our products incorporate advanced biotechnology, which customers are naturally curious about. As our international clientele grew, we wanted to provide the same level of detailed, expert support across all time zones.”
— Anaïs Bambili, Founder of Vibre Paris
The Solution: A One-Hour Transformation
Vibre Paris didn’t hire a dev team or spend months building a chatbot. They used Waterflai to build an AI assistant trained on their specific brand knowledge.
The Implementation Steps
- Knowledge Organization: They compiled their biotechnology data, ingredient benefits, and policies into structured documents.
- AI Training: Using Waterflai’s Light Builder, they uploaded these documents. The AI learned to mimic their “French elegance” and scientific expertise.
- Testing: A brief period of testing ensured the AI handled edge cases correctly.
- Launch: The assistant went live on their site immediately.
Total implementation time: Less than 60 minutes.
The Results
The impact was immediate. By moving from a “contact form” model to an “always-on” AI assistant, Vibre Paris achieved:
| Metric | Improvement |
|---|---|
| Conversion Rate | +26% for visitors engaging with the AI |
| International Sales | +31% increase in the first month |
| Customer Satisfaction | +17% improvement in CSAT scores |
| Support Capacity | Unlimited simultaneous conversations |
Traditional vs. Transformed Support
The shift creates a fundamentally different business capability.
| Feature | Traditional Support | Waterflai AI Support |
|---|---|---|
| Availability | Business hours only | 24/7 Instant Response |
| Scalability | Linear (hire more staff) | Infinite (auto-scaling) |
| Knowledge | Varies by employee | Consistent, expert-level |
| Cost | High operational overhead | Fixed, low monthly cost |
| Global Reach | Limited by time zones | Native support in any language |
Why This Matters for You
Traditionally, transforming customer support required significant development resources, specialized AI expertise, and lengthy implementation—putting it out of reach for many independent brands.
Waterflai changes the resource equation:
- No Dev Team Required: If you have product knowledge, you can build an agent.
- Speed: Implementation takes hours, not months.
- Expertise: Best practices are embedded in the platform.
“We’re not a technology company—we’re skincare experts. What impressed us was how quickly we could implement a solution that perfectly captured our brand voice without needing to become AI specialists ourselves.”
— Anaïs Bambili
Ready to replicate these results?
You don’t need a Silicon Valley engineering team to offer world-class, 24/7 support. You just need your existing product knowledge and Waterflai.